Privacy Policy

Your privacy is extremely important to us here at AXM (Aneela x Modesty). Our Privacy Policy details the process through which we process and use your personal data we obtain from you on our website or through our services. We are committed to dealing with your data in a responsible manner, transparently, and in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By visiting our website, shopping with us, signing up to our newsletters, or otherwise using our site in any way, you are agreeing to accept the practices described in this policy.

Who We Are


AXM (Aneela x Modesty) is a UK-based modest wear outlet with expertise in women’s clothing and accessories. Our online platform deals in products with an initial focus on modest wear. We are on a mission to empower women to be confident, stylish, and comfortable dressing modestly.

This privacy policy covers all of the services provided by AXM on this site and in any correspondence with our company through email or other methods.

The Information We Collect


We collect personal data to enable us to support our services to you, carry out your orders, and improve your user experience. The data we gather vary in accordance with your use of our site.

When ordering, signing up with an account with us, or getting in touch with us, we might collect personal details including your billing and shipping address or addresses, phone number, and email address. When ordering with us, your payment is processed on your behalf by external payment providers. We do not save your card or payment details on our servers.

Aside from information that we actively collect from you, we might automatically gather technical data like your IP address, browser type, and device type, as well as your browsing behaviour with cookies and analytics software. This is done to improve the performance of our site and to customise content to suit your requirements.

How We Use Your Information


We use the data we collect to provide a seamless and trustworthy shopping experience. We process your transactions, update your account, and contact you based on your information to follow up on your transactions. We may use your email address to notify you of order status and to send promotional emails if you are subscribed to order status updates or new product announcements.

We also use data internally to improve our site functionality, analyse customer behaviour, and develop new services and products. Where legally required, we only use your data after obtaining your explicit consent.

Sharing of Your Information


We don’t rent or sell your data to third-party companies. However, to fulfill our services we could share your data with trusted providers. They include the delivery companies that send out your order, payment processing gateways that process your payment transactions, and IT support teams who manage our website infrastructure.

Each of our third-party partners is contractually required to protect your data and utilise it only for the purposes they were engaged for. For example, our courier partners only know the details needed to deliver your package, and our email providers only know your contact details in order to send you updates on your order or newsletters.

If required by law, or to protect our legal rights, we may disclose your data to government authorities or legal institutions.

Data Retention

We keep your data only as long as it is needed to accomplish the things it was collected to do — like any tax or accounting or regulatory requirements. For example, we would retain order details in order to comply with financial reporting requirements.

As soon as your data is no longer needed, we securely delete it or anonymise it in accordance with UK data protection laws.

Your Rights Under the Law


In line with the UK GDPR, your rights encompass the right to access, correct, delete, or restrict the processing of your data. You can object to processing your data for the purpose of direct marketing and withdraw your consent at any point in time.

In the event that you wish to exercise any of these rights or would like to ask questions related to the use of your data, please contact aneelaxmodesty@gmail.com. We may be required to authenticate your identity prior to acting on your request in cases related to sensitive or financial data.

You can complain to the UK’s Information Commissioner’s Office if you are not satisfied with the way we process your data.

Cookies and Website Analytics

Similar to other websites, AXM may employ cookies to assist with your browsing experience. Cookies are small data packets stored on your device to allow us to remember your preferences and keep you logged on, as well as to analyse visitor traffic to this site.

Some cookies are required for the site to be operational, while others assist in understanding patterns of traffic to enable us to develop our content and services. You can customise your cookie settings in your browser and opt to block non-essential cookies if you wish to do so.

We may also employ third-party tools such as Google Analytics to track usage on the site but all data gathered is anonymised and utilised purely to improve performance.

How We Keep Your Data Secure

We implement industry-standard security measures to protect your confidential data. This involves applying SSL encryption to our site, protecting access to servers and databases, and partnering with reputable third-party providers who follow best practices in data protection.

No system is 100% secure despite our best efforts, and we cannot absolutely ensure the safety of your data. Nevertheless, we are completely dedicated to acting urgently on any threats or breaches in data protection rules.

International Transfers

Most of our services are geared toward UK customers, but some of our providers are outside the UK or EEA. Where this is so, we take care to protect your data with suitable measures such as standard contractual arrangements or other permissible arrangements.

Updates to This Privacy Policy

We might update this Privacy Policy from time to time to accommodate changes in our business, site, or regulations. We will post the new policy here with an updated date if we ever do this. We strongly advise you to check this policy regularly to keep up with the ways we safeguard your information.

Contact Us

If you have any questions regarding this Privacy Policy, your information, or your rights, please don’t hesitate to reach out.

Email:  aneelaxmodesty@gmail.com

Business Name: AXM (Aneela x Modesty)